Print story – rose

Hi everyone, it’s Yuko from the kay me atelier team here again to share with you the story behind our beautiful original rose print.

You may have seen that our lovely new rose print was released back at the end of October – it’s always so exciting for me to see the whole process through from design and development to testing and photoshoots and finally release to our wonderful customers.

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(Navy rose gathered dress, Navy rose venus dress, Pink rose cache-coeur dress, Pink rose shell dress)

Isn’t our rose print so pretty?

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Roses are a popular motif here at kay me, and this print was specially hand-painted for us by a design team in London. These roses are so elegant!

Of course, I had to think about the balance of the print on the dress… if the print is too large, the balance is off and the final dress will look a little strange. So, a smaller print is better in this case.

This time we also chose to produce our rose print in two colors, navy and pink.

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Here you can see some of the subtle differences between the navy print samples.

Which one would you choose?

We finally chose a slightly glossy finish to our print – the reverse of the fabric has a light fleece coating to keep you warm all winter long!

The ambience of our pink version is a little different to the navy, but of course still grown-up and glamorous. This is one of my favorite ways to wear floral prints!

Did you know that this hand-painted rose also inspired our knit version too?

Our knit jacquard is specially produced for kay me in Niigata, northern Japan, and is available in two colors (navy and sepia) as both a dress and skirt.

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(Navy rose knit dress, Sepia rose knit dress, Navy rose knit skirt, Sepia rose knit skirt)

Until next time… Yuko.

Print story – Instagram-worthy pink!

Hi everyone, it’s Yuko from the kay me atelier team again!

Today I’d like to share with you a little about the development behind our Tassel print in pink. You may recognise it from my previous post here!

By the way, from now until the end of the year, we often have a lot of formal events to attend, right? I have to mention that kay me prints are always popular for this type of occasion.

Consider bold pink, the perfect colour for gorgeous situations!

When we say pink, the tonal range is quite broad, beginning with light shades, adding a little touch of blue, and gradually increasing the saturation. Here’s an example of some of the variations we made for consideration:

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It’s a challenge to balance the colors correctly, as even just changing the tone of the flower gradation will also change the impression. If we make it too dark, it looks very strange to me!

In the atelier team, we always check our print colors against our team’s skin to see how the color reflects. If it looks good on many people, we know it’s a good choice for our customers too.

Here’s the final print colour we chose, with a touch of bordeaux for the flowers for a more grown-up feeling:

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Here at kay me in Tokyo, both pink dresses and floral dresses are always popular, so I’m really excited about this pink floral dress! I recommend wearing our Lovely Tassel print with white kay me knitwear and jackets, and lots of sparkling accessories too.

Until next time… Yuko.

Print story – Iris and Lavender

Hello everyone, it’s Yuko from the kay me atelier team!

Today I’m here to tell you all about our new original floral print…

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In early July, we held a special anniversary party to commemorate the opening of our Shinjuku store and club lounge, and seven years of kay as a company. As well as a lovely speech from kay me founder and lead designer Junko Kemi, we also previewed some of our new autumn collection, including this popular new print….

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Lavender! It’s an elegant and pretty flower bouquet print, available in soft pink with purple flowers.

How about another colour? Well, we tried a few other variations, aren’t they all so charming?

Of course, we chose a navy version too! Although kay me has many popular navy prints, our Iris design with blue flowers has quite a different taste. It’s very fresh, and might be my favourite!

This new print comes directly from a French workshop, where they create beautiful watercolours by hand especially for kay me.

In the print world, various elements including design, method, colour and material are combined to make the finished look. It’s so deep and interesting.

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(Iris waist-gathered dress, Lavender waist-gathered dress, Iris side-drape dress)

Naturally, the dress designer also plays a large role – the same print in the hands of two designers will look totally different…

We just love our original prints!

Until next time… Yuko.

Print story – tassel flowers

Hello everyone, it’s Yuko from the kay me atelier team here again!

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This time, I’d like to share with you the story behind our new dynamic Tassel Flower print, an elegant pattern with core strength that shines through.

Now available in kay me stores, this print has proved to be very popular – thank you so much, and I’m glad you like it as much as I do!

I likened this design to a lady leading a busy life: she’s dynamic and you can really feel her strength when she walks into a room.

Capture the feeling of our original print and channel the energy and dynamism of this lady – energetic brushstrokes create petal-like patterns and use a variety of tones.

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This print is available in cool black and white in our Venus drape style made from a single piece of draped fabric, and also our daily dress with ribbon tie to define your waist.

In pretty prink, our new print is available in our ribbon dress style, with a front bust twist that feels light and feminine. A great choice for the summer!

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Style with stretchy tailored suit jackets for the office, or with our special Japan-made knitwear for elegant evenings.

Stay cool in the heat…

Until next time… Yuko.

Print story – seaside stripes

Hi everyone, and happy Marine Day from Japan! It’s Yuko from the kay me atelier team, back again to share with you the story behind the stripes of our lovely long skirt

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I’m lucky enough to love by sea, just outside Tokyo. With the sound of the waves and the beautiful blue of the sea, I feel like my senses are healed every day!

So, we decided to make a charming stripe print. (Did you know that horizontal stripes are called “border” in Japanese? Vertical stripes are simply stripes!)

We chose this hand painted style with random wavey lines, just like waves.

So, how about the colour? We tried a few combinations:

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Cool colour tones, chic and mature pinks and greys, warm colours, cute and grown up…

Well, after all, this print is inspired by the sea, so in that regard we decided that the strongest combination is classic navy and white. We also chose to place the stripes diagonally to create flattering lines – this takes a lot of time to match the stripes on each side, but it’s worth it for the beautiful end result.

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Why not try a marine-style outfit by wearing our long skirt with white, or with darker navy for casual weekends in the city?

Until next time… Yuko.

Print Story – Florals

Hi everyone, it’s Yuko from the kay me atelier team here again!

Today I’m giving you a little preview of our flower print that will be released later this week…

It’s almost March already, spring is just around the corner, and we’re really in the mood for florals. The flower shops here in Tokyo look so beautiful and fresh.

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Our key word for this spring is 満喫 (mankitsu) meaning “fully enjoy” – we want you to fully enjoy spring with kay me!

I’ve been planning a whole flower print festival so you can find your favourite flower print.

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We recently held a talk event at our Shinjuku store, and Junko Kemi, kay me’s founder, wore this yellow print – it was very popular with her audience. We’ve also made a version with pretty blue gradation flowers on a pink background, and I imagined a sandy beach for these colours.

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How about wearing our green flowers for meetings or presentations? The bright colour feels fresh and helps you stand out. Keep an eye out for more variations of our beautiful blooms coming soon!

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For our flower festival, Junko asks “which flower would you like to wear?

I’d like to wear all of them!

How about you?

Looking forward to next time… Yuko.

Print Story – Perfect in Polka Dots

Hi everyone, it’s Yuko from the kay me atelier team! Today I’d like to tell you about our popular polka dot print…

Did you know that polka dots are called mizutama (水玉) in Japanese, with the characters meaning drops of water? It’s such a pretty image!

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Of course, everyone is familiar with polka dot patterns, for fabrics as well for tablewear and other items. One of Japan’s most famous artists, Yayoi Kusama, uses millions of polka dots in her artwork too.

Dot prints are a standard classic here at kay me, and we’ve previously released polka dot print dresses including our navy dot V-neck gathered dress and navy dot chiffon dress.

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Even if you just say “polka dot” or “dot print”, a lot can be expressed through the arrangement, colour, size and artistic design.

For our recent dresses we decided we wanted something a little cute, so we considered various ideas and looked at the history of polka dots: Polka folk dancing was popular in the late 1800s, and this type of dot print was also popular at the same time so it became known as “polka dot”. Smaller dots are called “pin dots”, while large dots are named “coin dots”.

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When you wear kay me polka dot dresses it looks like you’re dancing!

Our new polka dot dresses are available in two styles: our classic feminine cache-coeur A-line dress, and our asymmetry docking dress with contrasting skirt. We recommend styling these dresses with navy and white jackets for the office, and kay me’s made in Japan knitwear for cool days. Don’t forget that our pearl accessories are also a great match!

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Until next time… Yuko.

Dressing for Valentines Day

Whether or not you’re romantically attached, dressing up for an occasion is one of our favourite ways to spend a little time pamper ourselves. Some of the kay me team’s best evenings out have been in the company of our partners, family, friends, and simply by ourselves for true quality time.

Here’s a round up of some of our most popular dresses for dates and dinners and dressing up just because you feel like it:

Solid colours

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(Pink cache-coeur dress, peach swing dress, red cache-coeur dress, burgundy flare silhouette dress)

Pinks and red will always feel romantic, feminine and dramatic. Look sweet in pastel and pale pinks, or cool in our rich red tones. Designed to flatter your natural figure, A-line dresses can be easily dressed up or down.

Prints

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(Caroline double twist dress, Cherry Flower dress, Office Animal venus drape dress, Wagasa pink dress)

From florals to animals and authentic Japanese kimono prints, you wont find our original prints anywhere else. Printed using advanced techniques, kay me designs stay bold and bright for longer.

Sparkle

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(smokey pink dress, pink lustre halterneck dress, lavender lustre wrap dress, blue lustre one-shoulder dress)

Shimmer and shine in our softly sparkling dresses, just made to catch the light. Stretchy and fully washable, our kind of glamour is comfortable as well!

Inner dresses

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The perfect match for kay me dresses, our pretty and silky underdresses in silver, gold and bordeaux feature a luxurious lace panel, separate cups and softly draped style.

 

Print Story – Christmas Floral Dresses

Hi everyone, it’s Yuko from kay me’s atelier team here! This week I’d like to tell you all about our new Christmas floral print…

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December is always the busiest time of year, so I want everyone to feel good and have a gorgeous time! How about a new dress as a reward?

We wanted to make a beautiful floral print with a lot of tones in it.

From this we created the design, although colour is such a important factor… What colour is suitable for December?

What colour would you like to wear for Christmas? We made a lot of practice prints as usual.

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kay me atelier staff had fun playing with the designs!

As Christmas is suddenly just around the corner, I recommended planning everything at double speed.

 

As a result of our intensive testing, we decided on pink flowers on an off-white base, and blue flowers on a black base.

As these dresses are made for winter, we chose a very soft and warm fabric that’s good for cold days.

The fine adjustments continued even after we decided on pink and blue, for example we tried changing the size of the flowers – the impression created was so different even when changed by just a few percent!

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We also tried adjusting the tone a little to more mint and lemon colours, as even though this dress is made with mid-winter in mind of course we’d like to be able to wear it all year round.

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Changing the colour of the stamen and pollen also makes the print look very different.

I named these dresses Victoria, Stephanie and Caroline – I think English names sound so elegant!

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(Caroline, Victoria and Stephanie)

Until next time… Yuko.


 

Take a look at our florals and nature print gallery for more pretty flower-inspired dresses!

Introducing Office Animals, from kay me

As the days are cooling down in Tokyo, at kay me we’ve been searching ways to heat things up again!

Aside from our favourite seasonal tricks like our drinking favourite English tea and eating Japanese nabe hot-pot cooking, we’ve been dressing up in our favourite new leopard prints – and with two prints and variety of dress styles to choose from, there’s plenty to spice up your wardrobe this winter, whether at work or at play.

Navy Leopard

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Elegant and simple, our cool navy print with white background is a stylish choice. With three dress styles, including our figure-flattering waist-gather dress, Venus drape dress expertly made from a single piece of hand-drapes fabric and asymmetry dress with skirt in navy pure wool.

Pair these dresses with matching navy and white jackets in wool and our Japan-made knitwear for the office, or wear with our special stretchy faux-leather jackets for weekend style with edge.

Pink Leopard

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With soft pink, blues and white, our new Office Animal leopard print is sweet and feminine, just as at home in formal or romantic situations. Our hourglass silhouette Venus drape dress is complimented by our blousing dress with loose top and contrasting tight skirt in navy pure wool.

Wear with white for a fresh look, or pair with darker navy for evenings.

Other animal prints…

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The animal kingdom has long been an inspiration for Junko Kemi’s designs at kay me, and here’s a small selection of some of our other wild and wonderful animal prints.

See our animal print gallery for even more prints and patterns!