Print story – Aquarium

Hi everyone! It’s Yuko from the kay me atelier team, here again to tell you all about our beautiful original prints.

Today I’ve chosen to highlight our stunning Aquarium print…

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In spring and summer, we love to wear lots of prints! It’s a great chance to explore wearing lots of different colors and styles. I think our new print is perfect for this exciting season.

Since the launch of kay me, we’ve been collaborating with our special partners in London to create stunning unique print designs that are just as individual and stylish as our customers.

I love designs that look like wearable art, it’s so inspirational and I just love looking at them.

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Our Aquarium print is perfect for early summer, and really captures the beautiful light of this time of year. We chose to create this stunning aqua blue color, the perfect match for our flowing Marilyn dress in light and airy chiffon.

kay me’s chiffon is comfortable against the skin, with a moderate amount of sheerness (of course there’s an inner layer to this dress!), and is wonderfully stretchy. Finding stretch chiffon is actually quite rare, so we’re really happy with our selection.

Every time I see this dress, I think it’s more and more beautiful!

It’s especially enchanting when the chiffon catches the light and sways as you move…

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As well as a long dress, we have also used this fabric to make our regular length Marilyn dress too, for a slightly more toned-down look.

Which length do you prefer? I can’t decide!

Until next time… Yuko.

Three ways to wear prints and patterns at work

Have you taken a look at our print gallery recently? You can find everything from flowing watercolors and pretty polka dots to strong geometrics and authentic Japanese kimono prints. Specially designed for kay me and even further adapted by our in-house design team, all our prints are originals. Read more of our print stories with Yuko from the atelier team.

As much as we love wearing prints and patterns, bringing these bold styles into business situations can sometimes feel like a challenge – as much as your love your new floral dress, is it office-appropriate?

This week, we’ve tasked kay me stylists to come up with three easy ways to wear prints and patterns in the office.

Keep reading for plenty of style inspiration…

Print dresses

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(Blue aztec venus, Optical gray Marilyn, Petit navy daily, Fonce flower waist gather)

For instant elegance, try pairing our striking geometric designs with kay me knitwear such as our Kanazawa-made cardigans or a soft silk blend sweater – the contrasting textures add the finishing chic touch, and help to tone down the look of an all-over print. Choose matching tones for a harmonious style, or a bold contrast to stand out from the crowd.

Continuing the idea of contrasts, wear our charming florals with a beautifully structured hand-tailored jacket for an office outfit with a feminine twist.

Print tops

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(Lovely pink chiffon blouse, Petit navy frill blouse, White geo frill blouse, White geo cache-coeur top)

Our chiffon blouses are light and airy, stretchy and of course fully machine washable. Wear with skirts in different colors for a soft look this spring and summer, and choose from our spring-like pink floral and elegant geometric patterns.

For a more fitted option, our cache-coeur top in rayon jersey is a great choice for transitional seasons – wear with a jacket for cooler days, and enjoy the flattering three-quarter sleeves in the sunshine.

Print accessories

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(Pink tassel two-way bag, White tassel PC bag, Mouse gray cashmere butterfly, Aubergine cashmere motif)

Add the finishing touched to your kay me outfit with our selection of original bags and stoles.

Specially designed for business with plenty of pockets and a dedicated laptop sleeve, our PC bags and 2-way business bags are both available in floral prints to bring a touch of nature and excitement to any outfit.

Our pretty handmade stoles are the perfect way to easily bring color and pattern to your wardrobe. Tie in different ways, use as a lap blanket or even as a bag accessory – the choice is yours. Topping off an outfit of solid colors with a subtly patterned scarf is always a popular style choice here in Tokyo, and a great way to bring prints into a more formal closet.

Print story – new spring florals

Hi everyone, it’s Yuko from the kay me atelier!

The weather is warming up here in Tokyo, especially around my home, and I can see beautiful cherry blossom every day. It’s also lit up at night and looks so enchanting – I just have to take a detour on the way back from the station!

Let’s get into the spring mood with our beautiful florals! Our new flower print is really popular already…

I think kay me’s florals are so much fun to wear and coordinate, with monotone styles and abstract graphics too.

Our new floral print really captures the essence of spring, it’s a gorgeous design inspired by British flower gardens that Junko Kemi fell in love with on her trip to London.

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As usual, the most important part for me is color development. The first thing I decided was the name, “lovely pink” so of course the color had to match! Rather than a solid tone, the pink and white background gives a more three-dimensional effect, perfect for our gather dress.

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Next up is green, “fresh lime”. This time we chose orange and black to contrast with the green and keep a little sweetness to the flowers, and looks great in our daily dress style.

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Finally, our yellow design, which was actually the most difficult to develop! The impression can vary considerably depending on the tone and color combinations. We tried various shades, changing the color of the flowers from orange to pink and purple, before settling on the best combination that also looks great against the skin. Our “dramatic yellow” is the perfect partner for our flowing Marilyn dress!

I’m looking forward to enjoying spring every day when I wear these dresses!

Until next time… Yuko.

What to wear this week – geometric prints

Here at kay me we pride ourselves on creating versatile items, from dresses to jacket and pretty much everything in between, that can be worn in a variety of different ways and make opening your closet a pleasure.

This week, we tasked kay me stylists to come up with seven different ways to wear our gorgeous new original geometric print dresses, from the work week right through to the weekend. Keep reading for plenty of outfit inspiration…

Monday – Back in the office

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(White geo gathered dress, White cardigan, White tote bag)

The feminine flare of our gathered dress is the perfect partner for our white cardigan with round collar and pockets, and simply add a matching white kay me tote bag for easy office style on Monday morning.

Tuesday – Unexpected visit

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(White geo venus dress, White long cardigan)

Feel calm and collected even when the unexpected happens! Our Venus dress effortlessly creates a beautiful hourglass figure with hand-placed tucks and drapes, and is topped off with our Japan-made long knit cardigan in simple white.

Wednesday – The big presentation

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(White geo venus dress, Collarless black jacket)

Our Venus dress in white geometric print makes another appearance, this time with with our minimalistic black collarless jacket for a sharply tailored and classic style that’s guaranteed to keep all eyes on you as you command the room.

Thursday – Debrief with the boss

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(White geo gathered dress, Gray ruffle jacket)

Hello again to our gathered dress in white this Thursday, and add a feminine touch with our stunning jacket in medium gray wool blend with generously ruffled collar. As with all kay me items, this dress and jacket are both fully machine washable at home!

Friday – Dinner with friends

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(Caramel geo Marilyn dress, White short cardigan)

With a charming flared skirt and pretty bust design, our Marilyn dress in navy and caramel geometric print is a sophisticated choice for Friday, and paired with our short cardigan in contrasting white makes the change from work to dinner an effortless one.

Saturday – Cafe brunch

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(Caramel geo gathered dress, White bijou button cardigan)

We’re still on the go this weekend, and our gathered dress with perfectly placed tucks in caramel and navy looks fabulously elegant when worn with our white cardigan with sparking crystal buttons to instantly elevate any outfit.

Sunday – Errands in the city

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(Caramel geo Marilyn dress, Sepia zip-up)

Finishing the week with our Marilyn dress again, for a chic weekend city look, pair with our sepia zip-up top and simply swap heels for sneakers for a style that’s also incredibly comfortable, the perfect way to round off our week of geometric prints.

Are you feeling inspired by these looks? Don’t forget to tag your style on Instagram with #kayme!

Print story – rose

Hi everyone, it’s Yuko from the kay me atelier team here again to share with you the story behind our beautiful original rose print.

You may have seen that our lovely new rose print was released back at the end of October – it’s always so exciting for me to see the whole process through from design and development to testing and photoshoots and finally release to our wonderful customers.

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(Navy rose gathered dress, Navy rose venus dress, Pink rose cache-coeur dress, Pink rose shell dress)

Isn’t our rose print so pretty?

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Roses are a popular motif here at kay me, and this print was specially hand-painted for us by a design team in London. These roses are so elegant!

Of course, I had to think about the balance of the print on the dress… if the print is too large, the balance is off and the final dress will look a little strange. So, a smaller print is better in this case.

This time we also chose to produce our rose print in two colors, navy and pink.

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Here you can see some of the subtle differences between the navy print samples.

Which one would you choose?

We finally chose a slightly glossy finish to our print – the reverse of the fabric has a light fleece coating to keep you warm all winter long!

The ambience of our pink version is a little different to the navy, but of course still grown-up and glamorous. This is one of my favorite ways to wear floral prints!

Did you know that this hand-painted rose also inspired our knit version too?

Our knit jacquard is specially produced for kay me in Niigata, northern Japan, and is available in two colors (navy and sepia) as both a dress and skirt.

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(Navy rose knit dress, Sepia rose knit dress, Navy rose knit skirt, Sepia rose knit skirt)

Until next time… Yuko.

Print story – Instagram-worthy pink!

Hi everyone, it’s Yuko from the kay me atelier team again!

Today I’d like to share with you a little about the development behind our Tassel print in pink. You may recognise it from my previous post here!

By the way, from now until the end of the year, we often have a lot of formal events to attend, right? I have to mention that kay me prints are always popular for this type of occasion.

Consider bold pink, the perfect colour for gorgeous situations!

When we say pink, the tonal range is quite broad, beginning with light shades, adding a little touch of blue, and gradually increasing the saturation. Here’s an example of some of the variations we made for consideration:

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It’s a challenge to balance the colors correctly, as even just changing the tone of the flower gradation will also change the impression. If we make it too dark, it looks very strange to me!

In the atelier team, we always check our print colors against our team’s skin to see how the color reflects. If it looks good on many people, we know it’s a good choice for our customers too.

Here’s the final print colour we chose, with a touch of bordeaux for the flowers for a more grown-up feeling:

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Here at kay me in Tokyo, both pink dresses and floral dresses are always popular, so I’m really excited about this pink floral dress! I recommend wearing our Lovely Tassel print with white kay me knitwear and jackets, and lots of sparkling accessories too.

Until next time… Yuko.

Print story – Iris and Lavender

Hello everyone, it’s Yuko from the kay me atelier team!

Today I’m here to tell you all about our new original floral print…

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In early July, we held a special anniversary party to commemorate the opening of our Shinjuku store and club lounge, and seven years of kay as a company. As well as a lovely speech from kay me founder and lead designer Junko Kemi, we also previewed some of our new autumn collection, including this popular new print….

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Lavender! It’s an elegant and pretty flower bouquet print, available in soft pink with purple flowers.

How about another colour? Well, we tried a few other variations, aren’t they all so charming?

Of course, we chose a navy version too! Although kay me has many popular navy prints, our Iris design with blue flowers has quite a different taste. It’s very fresh, and might be my favourite!

This new print comes directly from a French workshop, where they create beautiful watercolours by hand especially for kay me.

In the print world, various elements including design, method, colour and material are combined to make the finished look. It’s so deep and interesting.

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(Iris waist-gathered dress, Lavender waist-gathered dress, Iris side-drape dress)

Naturally, the dress designer also plays a large role – the same print in the hands of two designers will look totally different…

We just love our original prints!

Until next time… Yuko.

Print story – tassel flowers

Hello everyone, it’s Yuko from the kay me atelier team here again!

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This time, I’d like to share with you the story behind our new dynamic Tassel Flower print, an elegant pattern with core strength that shines through.

Now available in kay me stores, this print has proved to be very popular – thank you so much, and I’m glad you like it as much as I do!

I likened this design to a lady leading a busy life: she’s dynamic and you can really feel her strength when she walks into a room.

Capture the feeling of our original print and channel the energy and dynamism of this lady – energetic brushstrokes create petal-like patterns and use a variety of tones.

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This print is available in cool black and white in our Venus drape style made from a single piece of draped fabric, and also our daily dress with ribbon tie to define your waist.

In pretty prink, our new print is available in our ribbon dress style, with a front bust twist that feels light and feminine. A great choice for the summer!

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Style with stretchy tailored suit jackets for the office, or with our special Japan-made knitwear for elegant evenings.

Stay cool in the heat…

Until next time… Yuko.

Print story – seaside stripes

Hi everyone, and happy Marine Day from Japan! It’s Yuko from the kay me atelier team, back again to share with you the story behind the stripes of our lovely long skirt

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I’m lucky enough to love by sea, just outside Tokyo. With the sound of the waves and the beautiful blue of the sea, I feel like my senses are healed every day!

So, we decided to make a charming stripe print. (Did you know that horizontal stripes are called “border” in Japanese? Vertical stripes are simply stripes!)

We chose this hand painted style with random wavey lines, just like waves.

So, how about the colour? We tried a few combinations:

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Cool colour tones, chic and mature pinks and greys, warm colours, cute and grown up…

Well, after all, this print is inspired by the sea, so in that regard we decided that the strongest combination is classic navy and white. We also chose to place the stripes diagonally to create flattering lines – this takes a lot of time to match the stripes on each side, but it’s worth it for the beautiful end result.

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Why not try a marine-style outfit by wearing our long skirt with white, or with darker navy for casual weekends in the city?

Until next time… Yuko.

Print Story – Florals

Hi everyone, it’s Yuko from the kay me atelier team here again!

Today I’m giving you a little preview of our flower print that will be released later this week…

It’s almost March already, spring is just around the corner, and we’re really in the mood for florals. The flower shops here in Tokyo look so beautiful and fresh.

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Our key word for this spring is 満喫 (mankitsu) meaning “fully enjoy” – we want you to fully enjoy spring with kay me!

I’ve been planning a whole flower print festival so you can find your favourite flower print.

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We recently held a talk event at our Shinjuku store, and Junko Kemi, kay me’s founder, wore this yellow print – it was very popular with her audience. We’ve also made a version with pretty blue gradation flowers on a pink background, and I imagined a sandy beach for these colours.

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How about wearing our green flowers for meetings or presentations? The bright colour feels fresh and helps you stand out. Keep an eye out for more variations of our beautiful blooms coming soon!

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For our flower festival, Junko asks “which flower would you like to wear?

I’d like to wear all of them!

How about you?

Looking forward to next time… Yuko.