Print story – rose

Hi everyone, it’s Yuko from the kay me atelier team here again to share with you the story behind our beautiful original rose print.

You may have seen that our lovely new rose print was released back at the end of October – it’s always so exciting for me to see the whole process through from design and development to testing and photoshoots and finally release to our wonderful customers.

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(Navy rose gathered dress, Navy rose venus dress, Pink rose cache-coeur dress, Pink rose shell dress)

Isn’t our rose print so pretty?

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Roses are a popular motif here at kay me, and this print was specially hand-painted for us by a design team in London. These roses are so elegant!

Of course, I had to think about the balance of the print on the dress… if the print is too large, the balance is off and the final dress will look a little strange. So, a smaller print is better in this case.

This time we also chose to produce our rose print in two colors, navy and pink.

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Here you can see some of the subtle differences between the navy print samples.

Which one would you choose?

We finally chose a slightly glossy finish to our print – the reverse of the fabric has a light fleece coating to keep you warm all winter long!

The ambience of our pink version is a little different to the navy, but of course still grown-up and glamorous. This is one of my favorite ways to wear floral prints!

Did you know that this hand-painted rose also inspired our knit version too?

Our knit jacquard is specially produced for kay me in Niigata, northern Japan, and is available in two colors (navy and sepia) as both a dress and skirt.

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(Navy rose knit dress, Sepia rose knit dress, Navy rose knit skirt, Sepia rose knit skirt)

Until next time… Yuko.

Print story – Instagram-worthy pink!

Hi everyone, it’s Yuko from the kay me atelier team again!

Today I’d like to share with you a little about the development behind our Tassel print in pink. You may recognise it from my previous post here!

By the way, from now until the end of the year, we often have a lot of formal events to attend, right? I have to mention that kay me prints are always popular for this type of occasion.

Consider bold pink, the perfect colour for gorgeous situations!

When we say pink, the tonal range is quite broad, beginning with light shades, adding a little touch of blue, and gradually increasing the saturation. Here’s an example of some of the variations we made for consideration:

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It’s a challenge to balance the colors correctly, as even just changing the tone of the flower gradation will also change the impression. If we make it too dark, it looks very strange to me!

In the atelier team, we always check our print colors against our team’s skin to see how the color reflects. If it looks good on many people, we know it’s a good choice for our customers too.

Here’s the final print colour we chose, with a touch of bordeaux for the flowers for a more grown-up feeling:

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Here at kay me in Tokyo, both pink dresses and floral dresses are always popular, so I’m really excited about this pink floral dress! I recommend wearing our Lovely Tassel print with white kay me knitwear and jackets, and lots of sparkling accessories too.

Until next time… Yuko.

Print story – Iris and Lavender

Hello everyone, it’s Yuko from the kay me atelier team!

Today I’m here to tell you all about our new original floral print…

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In early July, we held a special anniversary party to commemorate the opening of our Shinjuku store and club lounge, and seven years of kay as a company. As well as a lovely speech from kay me founder and lead designer Junko Kemi, we also previewed some of our new autumn collection, including this popular new print….

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Lavender! It’s an elegant and pretty flower bouquet print, available in soft pink with purple flowers.

How about another colour? Well, we tried a few other variations, aren’t they all so charming?

Of course, we chose a navy version too! Although kay me has many popular navy prints, our Iris design with blue flowers has quite a different taste. It’s very fresh, and might be my favourite!

This new print comes directly from a French workshop, where they create beautiful watercolours by hand especially for kay me.

In the print world, various elements including design, method, colour and material are combined to make the finished look. It’s so deep and interesting.

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(Iris waist-gathered dress, Lavender waist-gathered dress, Iris side-drape dress)

Naturally, the dress designer also plays a large role – the same print in the hands of two designers will look totally different…

We just love our original prints!

Until next time… Yuko.

Print story – tassel flowers

Hello everyone, it’s Yuko from the kay me atelier team here again!

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This time, I’d like to share with you the story behind our new dynamic Tassel Flower print, an elegant pattern with core strength that shines through.

Now available in kay me stores, this print has proved to be very popular – thank you so much, and I’m glad you like it as much as I do!

I likened this design to a lady leading a busy life: she’s dynamic and you can really feel her strength when she walks into a room.

Capture the feeling of our original print and channel the energy and dynamism of this lady – energetic brushstrokes create petal-like patterns and use a variety of tones.

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This print is available in cool black and white in our Venus drape style made from a single piece of draped fabric, and also our daily dress with ribbon tie to define your waist.

In pretty prink, our new print is available in our ribbon dress style, with a front bust twist that feels light and feminine. A great choice for the summer!

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Style with stretchy tailored suit jackets for the office, or with our special Japan-made knitwear for elegant evenings.

Stay cool in the heat…

Until next time… Yuko.

Around and about in Tokyo: Ginza

This week on the kay me blog, we’re taking a look at some of our favourite places around our stores in Tokyo, starting with our home and atelier headquarters, Ginza.

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Ginza became famous as Tokyo district known for it’s European-style brick buildings and roads, with a fashionable image that continues to this day. From theatres and department stores to restaurants and beauty salons, Ginza is a place to people watch and to be seen yourself.

Just around the corner from our store in Ginza, you’ll find a striking piece of public art, Young Clock Tower by renowned artist Taro Okamoto, famous for his Tower of the Sun sculpture made for the Osaka expo.

The tiny park that houses the clock is also just next to the new Tokyu Plaza store, with a whole floor dedicated to made in Japan gifts that make excellent souvenirs for loved ones (and yourself!).

Head further down the main street, and a left turn takes one towards the uniquely Japanese Takarazuka theatre. Showing international musicals and luxurious revue shows, with all parts played perfectly by Japanese actresses, early mornings and evenings see fans lining up catch a glimpse of their favourite stars.

A short walk further down the road is Hibiya park, a green oasis near the imperial palace and host to various events. Featuring water fountains, ponds with carp and turtles and children’s play areas, Hibiya park is a favourite place for local workers in high rise skyscrapers to relax amongst the greenery during their lunch break.

What to wear in Ginza: silk

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Capture the elegance and modernity of Ginza with our 100% silk jersey dresses – inspired by authentic kimono prints and made from our patented fully washable soft and heavy silk, kay me silk dresses are a great option for dining out in the evening and taking in a show.

Top five easy-care clothing for the office and days off

With spring in the air, we’re always searching for ways to spend more time on things we enjoy rather than getting stuck with loads of dry cleaning and pretty but impractical clothes. Enter our top five favourite fuss-free items for work and weekends – one of Junko Kemi’s main needs when founding kay me was clothing that was fully machine washable, drip-dry and non-iron, as well as being stylish and comfortable.

Read on for our fabulous five…

In the office

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Navy daily dress, Light grey flare skirt, Vanilla macaron twist top, Navy trousers, White bolero jacket

Look smart and totally put together in a flash with our office ready tops, bottoms and dresses. Our navy daily dress is always popular here in Tokyo, and it’s easy to see why – the ribbon tie at the waist adds a charming finishing touch. New to kay me, our navy trousers are stretchy and easily washable, simply pop in the washing machine after a long week and hang to dry, ready to be worn again!

kay me stylists love pairing these items together in different combinations for mornings when time is of the essence.

Out and about

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Pink shirt dress, White bolero knit, Plume sack dress, Off-white cache-coeur knit, Light grey flare dress

Wear light colours without fear of stains, smudges or expensive cleaning bills! Our plain and printed dresses are also easy to look after, with our special printing techniques ensuring that colours stay bolder and sharper for longer. Available from mid-March 2018, our Plume and flare dresses are made from soft luxuriously thick fabric with a lovely weight and drape. Our made-in-Japan knitwear is of course also machine washable and made from super soft wool that keeps your warm and cozy.

We think you’ll agree that both our top fives would made a charming travel capsule for a trip that combines business and pleasure – count us in!

Print Story – Perfect in Polka Dots

Hi everyone, it’s Yuko from the kay me atelier team! Today I’d like to tell you about our popular polka dot print…

Did you know that polka dots are called mizutama (水玉) in Japanese, with the characters meaning drops of water? It’s such a pretty image!

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Of course, everyone is familiar with polka dot patterns, for fabrics as well for tablewear and other items. One of Japan’s most famous artists, Yayoi Kusama, uses millions of polka dots in her artwork too.

Dot prints are a standard classic here at kay me, and we’ve previously released polka dot print dresses including our navy dot V-neck gathered dress and navy dot chiffon dress.

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Even if you just say “polka dot” or “dot print”, a lot can be expressed through the arrangement, colour, size and artistic design.

For our recent dresses we decided we wanted something a little cute, so we considered various ideas and looked at the history of polka dots: Polka folk dancing was popular in the late 1800s, and this type of dot print was also popular at the same time so it became known as “polka dot”. Smaller dots are called “pin dots”, while large dots are named “coin dots”.

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When you wear kay me polka dot dresses it looks like you’re dancing!

Our new polka dot dresses are available in two styles: our classic feminine cache-coeur A-line dress, and our asymmetry docking dress with contrasting skirt. We recommend styling these dresses with navy and white jackets for the office, and kay me’s made in Japan knitwear for cool days. Don’t forget that our pearl accessories are also a great match!

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Until next time… Yuko.

The Secret to kay me Comfort

Hello everyone, it’s Yuko from the kay me atelier team here!

Right now we’re looking forward to summer, and preparing for next autumn and winter – we’re working hard every day and it’s often a struggle but I’m always excited to start planning for the new season.

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The other day, we checked the toile (3D draft for clothing) for my new design, which I always look forward to.

First when we make clothes such as dresses and jackets, the patterner who creates the paper pattern works with our fit model to create shapes – the designer shows the initial sketch to the patterner who then makes a 3D version.

The relationship between the designer and patterner is very important, as even if the design is wonderful, unless the intention and feeling of the garment is conveyed to the patterner we can’t fully create what the designer envisioned.

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The patterner is responsible for developing the silhouette of the overall clothing, but also the more subtle points of cutting and draping, as well as how the clothing fits the body and how comfortable it is to wear. Depending on the finished pattern, the fit, finish and comfort of the clothes will be completely different.

This relationship supports kay me’s core value of “instant elegance”.

 

One after another, new designs are developed… it’s so busy in the atelier!

Until next time… Yuko.

Goodbye 2017, Hello 2018!

2017 has been another amazing year for us, with kay me going from strength to strength each and every month.

Some of our highlights include the opening of our new store and members club in Shinjuku, Junko receiving yet more industry awards, our new kay me Select line and the relaunch of our international website.

Here’s a few of our favourite images from the past year:

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Keep in touch with us on Instagram for more…

A big thank you from everyone at kay me for joining us on our journey this year, and we’re so looking forward to sharing the next year with you!

What Colour Dress Will You Wear?

In a recent newsletter to our Japanese customers, we asked what colour dress they wish to wear this holiday season, and the results proved very interesting!

Drumroll, please…

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Pink was the most popular choice, with red and navy joint second, followed in third place by black.

Purple, gold, green and blue took up the middle spots, while white and yellow were the two least popular colours.

Writing on her blog (in Japanese) about the results of our survey, Junko says:

“Actually, I always want to see other women wearing pink, even at work! Pink is the colour that reminds me of being inside my mother’s womb, and I read a psychological theory of colour that stated that seeing pink will calm anyone down if they are feeling aggressive. … I used this tactic when I had to apologise – I wore pink and the other person said very quickly that they understood my point!

Besides apologising, when you want to make a decision, when you want to make up, and when you want to hear someone’s real intentions – wear pink!”

See all pink dresses here, and don’t forget that you can filter our categories by colour as well as size and pattern – try it yourself to find your new favourite kay me dress!