Spring styling from the kay me team

The whole kay me team is getting ready for spring, and with this exciting season fast approaching, we’re in the mood to change up our style as well!

For today’s kay me blog, we asked three members of the kay me team at our headquarters in Tokyo about their styling inspiration for spring – keep reading to learn more about what we’ll be wearing…

Yuko (production team) – “I want to wear… bright colors and i-line dresses”

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(Royal blue cache-coeur, Victory blue daily, Navy v-neck i-line)

As head of production, Yuko is known for her fantastic sense of style (and we’ve never seen her repeat the same outfit twice!). This spring, she’s selected bright colors to channel the energy of the season and reflect the beautiful flowers that burst into bloom. Our I-line dresses are a popular silhouette this year in Japan, and are available in solid colors that are the perfect choice for busy work days.

Borrow Yuko’s style with our versatile jersey dresses in solid colors and prints.

Don’t forget to keep up to date with our development stories from Yuko!

Ikue (IT team) – “I want to wear… 3/4 sleeves and knitwear”

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(Mosaic knit dress & cardigan, Navy knit dress, Blue knit dress)

More than handy with an Excel file, Ikue is also an excellent problem solver and brings this logic to her versatile workwear too. Choosing 3/4 sleeve knitwear, Ikue knows she can wear these dresses in a variety of ways for work and weekends, and with our fully machine washable knitwear there’s no need to worry about dry cleaning. Pair with matching and contrasting cardigans for an effortless look that goes well beyond the 9-to-5.

Borrow Ikue’s style with our jacquard knit dresses and matching cardigans.

If you’d like to change up your work wardrobe, take a look at Ikue’s blog post for expert advice.

Reiko (web team) – “ I want to wear… flower prints and pastels”

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(Lavender flight dress, Baby blue soft hoodie, Lavender soft hoodie)

You can usually find Reiko surrounded by a certain relaxed cartoon bear (her favorite cute character), and as kay me founder Junko Kemi’s sister, she’s been part of the kay me story since the very beginning. A big fan of casual styles, this spring she’s chosen to highlight our floral prints and soft hoodies for elegant travel style that doesn’t compromise on comfort or quality.

Borrow Reiko’s style with our vacation-ready long dress and soft hoodies.

You can also find Reiko on our team coordinates page!

Design story – kay me underdresses

Hi everyone, it’s Yuko from the kay me atelier team!

This time I’m here to tell you all about our wonderful underdresses

Did you know that underdresses have been our most popular items this winter? Although they may be overlooked by some, wearing a foundation garment like an underdress is so important to our overall look.

Underdresses are perfect for wearing under regular kay me dresses and skirt outfits to parties, on resort vacations and even under suits.

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Our best-selling underdress this season has been our new version with slightly longer sleeves. I wanted to make a stylish underdress that also made it easy to take measures against the cold. This underdress is your strong ally! Not only warm and soft to the touch, but our underdresses also offer a mild hugging effect that gently envelops the body and provides a smooth shape under any dress.

The elbow-length sleeves of this design have been specially made to allow for easy movement and no bunching at the elbow, with a wide neck to wear easily under other tops and dresses.

For maximum functionality, the top and skirt of our underdresses are made using different materials: the top is incredibly stretchy and comfortable, while the skirt portion provides more support and a smoothing effect that creates a beautiful body-line without feeling too tight or constricting.

These underdresses are a great choice all the way through autumn and winter into spring. Just wash and wear!

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Our underdresses with elbow-length sleeves are available in charcoal gray and beige, and don’t forget that we also have a lovely variety of other styles of underdress to choose from! Find the perfect complement to your outfit today!

Until next time… Yuko.

Introducing… Team coordinates, from kay me

Have you seen our new page? Visitors to the new kay me home page may have noticed a new section – team coordinates.

Featuring three key members of the kay me team, including founder and lead designer Junko Kemi, the team coordinates showcase the variety of ways to wear kay me through the week.

Enjoy a few examples…

Junko – TUESDAY: LECTURING

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Today, I have some consulting work.

I’m getting to the stage in my life when I am looking for sophistication as well as professionalism when choosing the perfect suit! This stretchy Lace Peplum Suit allows me to attend business seminars with elegance and grace.

The pale-tone lilac color is soft and pairs beautifully well with black, navy, gray, white, and an array of colors with ease.

Nick – NEW YEAR RESOLUTIONS

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Strong colors always inspire me, and nothing more so than a powerful blue. Blue reminds me of the ocean and sky – both seemingly limitless, a feeling I want to drive and inspire me through the beginning of a new year.

We all set resolutions in January, but 70% are broken within a month.

Adding a powerful-feeling Riders Jacket to the look gives the extra strength to carry on those resolutions into February and beyond. Our White Tassel Tote Bag stands out in contrast to the two tone setup on dress and jacket – this look is all about ‘feeling on top of the world’.

Hiroko – FRIDAY BUSINESS PARTY

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I attended a party Friday night at the embassy, a small gathering that I was invited to by a few close connections.

This Rose Jersey Dress gives the impression of an elegant yet approachable heroine, which gave me the opportunity to speak freely with many of the guests. I was able to make more contacts, even some that will open doors to new opportunities.

On cold nights like that evening, the Elegant Trench Coat not only keeps me warm but also adds a touch of luxury to my ensemble.

Discover more team coordinates here.

Print story – rose

Hi everyone, it’s Yuko from the kay me atelier team here again to share with you the story behind our beautiful original rose print.

You may have seen that our lovely new rose print was released back at the end of October – it’s always so exciting for me to see the whole process through from design and development to testing and photoshoots and finally release to our wonderful customers.

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(Navy rose gathered dress, Navy rose venus dress, Pink rose cache-coeur dress, Pink rose shell dress)

Isn’t our rose print so pretty?

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Roses are a popular motif here at kay me, and this print was specially hand-painted for us by a design team in London. These roses are so elegant!

Of course, I had to think about the balance of the print on the dress… if the print is too large, the balance is off and the final dress will look a little strange. So, a smaller print is better in this case.

This time we also chose to produce our rose print in two colors, navy and pink.

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Here you can see some of the subtle differences between the navy print samples.

Which one would you choose?

We finally chose a slightly glossy finish to our print – the reverse of the fabric has a light fleece coating to keep you warm all winter long!

The ambience of our pink version is a little different to the navy, but of course still grown-up and glamorous. This is one of my favorite ways to wear floral prints!

Did you know that this hand-painted rose also inspired our knit version too?

Our knit jacquard is specially produced for kay me in Niigata, northern Japan, and is available in two colors (navy and sepia) as both a dress and skirt.

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(Navy rose knit dress, Sepia rose knit dress, Navy rose knit skirt, Sepia rose knit skirt)

Until next time… Yuko.

Print story – Instagram-worthy pink!

Hi everyone, it’s Yuko from the kay me atelier team again!

Today I’d like to share with you a little about the development behind our Tassel print in pink. You may recognise it from my previous post here!

By the way, from now until the end of the year, we often have a lot of formal events to attend, right? I have to mention that kay me prints are always popular for this type of occasion.

Consider bold pink, the perfect colour for gorgeous situations!

When we say pink, the tonal range is quite broad, beginning with light shades, adding a little touch of blue, and gradually increasing the saturation. Here’s an example of some of the variations we made for consideration:

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It’s a challenge to balance the colors correctly, as even just changing the tone of the flower gradation will also change the impression. If we make it too dark, it looks very strange to me!

In the atelier team, we always check our print colors against our team’s skin to see how the color reflects. If it looks good on many people, we know it’s a good choice for our customers too.

Here’s the final print colour we chose, with a touch of bordeaux for the flowers for a more grown-up feeling:

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Here at kay me in Tokyo, both pink dresses and floral dresses are always popular, so I’m really excited about this pink floral dress! I recommend wearing our Lovely Tassel print with white kay me knitwear and jackets, and lots of sparkling accessories too.

Until next time… Yuko.

Print story – Iris and Lavender

Hello everyone, it’s Yuko from the kay me atelier team!

Today I’m here to tell you all about our new original floral print…

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In early July, we held a special anniversary party to commemorate the opening of our Shinjuku store and club lounge, and seven years of kay as a company. As well as a lovely speech from kay me founder and lead designer Junko Kemi, we also previewed some of our new autumn collection, including this popular new print….

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Lavender! It’s an elegant and pretty flower bouquet print, available in soft pink with purple flowers.

How about another colour? Well, we tried a few other variations, aren’t they all so charming?

Of course, we chose a navy version too! Although kay me has many popular navy prints, our Iris design with blue flowers has quite a different taste. It’s very fresh, and might be my favourite!

This new print comes directly from a French workshop, where they create beautiful watercolours by hand especially for kay me.

In the print world, various elements including design, method, colour and material are combined to make the finished look. It’s so deep and interesting.

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(Iris waist-gathered dress, Lavender waist-gathered dress, Iris side-drape dress)

Naturally, the dress designer also plays a large role – the same print in the hands of two designers will look totally different…

We just love our original prints!

Until next time… Yuko.

Print story – tassel flowers

Hello everyone, it’s Yuko from the kay me atelier team here again!

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This time, I’d like to share with you the story behind our new dynamic Tassel Flower print, an elegant pattern with core strength that shines through.

Now available in kay me stores, this print has proved to be very popular – thank you so much, and I’m glad you like it as much as I do!

I likened this design to a lady leading a busy life: she’s dynamic and you can really feel her strength when she walks into a room.

Capture the feeling of our original print and channel the energy and dynamism of this lady – energetic brushstrokes create petal-like patterns and use a variety of tones.

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This print is available in cool black and white in our Venus drape style made from a single piece of draped fabric, and also our daily dress with ribbon tie to define your waist.

In pretty prink, our new print is available in our ribbon dress style, with a front bust twist that feels light and feminine. A great choice for the summer!

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Style with stretchy tailored suit jackets for the office, or with our special Japan-made knitwear for elegant evenings.

Stay cool in the heat…

Until next time… Yuko.

Around and about in Tokyo: Ginza

This week on the kay me blog, we’re taking a look at some of our favourite places around our stores in Tokyo, starting with our home and atelier headquarters, Ginza.

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Ginza became famous as Tokyo district known for it’s European-style brick buildings and roads, with a fashionable image that continues to this day. From theatres and department stores to restaurants and beauty salons, Ginza is a place to people watch and to be seen yourself.

Just around the corner from our store in Ginza, you’ll find a striking piece of public art, Young Clock Tower by renowned artist Taro Okamoto, famous for his Tower of the Sun sculpture made for the Osaka expo.

The tiny park that houses the clock is also just next to the new Tokyu Plaza store, with a whole floor dedicated to made in Japan gifts that make excellent souvenirs for loved ones (and yourself!).

Head further down the main street, and a left turn takes one towards the uniquely Japanese Takarazuka theatre. Showing international musicals and luxurious revue shows, with all parts played perfectly by Japanese actresses, early mornings and evenings see fans lining up catch a glimpse of their favourite stars.

A short walk further down the road is Hibiya park, a green oasis near the imperial palace and host to various events. Featuring water fountains, ponds with carp and turtles and children’s play areas, Hibiya park is a favourite place for local workers in high rise skyscrapers to relax amongst the greenery during their lunch break.

What to wear in Ginza: silk

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Capture the elegance and modernity of Ginza with our 100% silk jersey dresses – inspired by authentic kimono prints and made from our patented fully washable soft and heavy silk, kay me silk dresses are a great option for dining out in the evening and taking in a show.

Top five easy-care clothing for the office and days off

With spring in the air, we’re always searching for ways to spend more time on things we enjoy rather than getting stuck with loads of dry cleaning and pretty but impractical clothes. Enter our top five favourite fuss-free items for work and weekends – one of Junko Kemi’s main needs when founding kay me was clothing that was fully machine washable, drip-dry and non-iron, as well as being stylish and comfortable.

Read on for our fabulous five…

In the office

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Navy daily dress, Light grey flare skirt, Vanilla macaron twist top, Navy trousers, White bolero jacket

Look smart and totally put together in a flash with our office ready tops, bottoms and dresses. Our navy daily dress is always popular here in Tokyo, and it’s easy to see why – the ribbon tie at the waist adds a charming finishing touch. New to kay me, our navy trousers are stretchy and easily washable, simply pop in the washing machine after a long week and hang to dry, ready to be worn again!

kay me stylists love pairing these items together in different combinations for mornings when time is of the essence.

Out and about

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Pink shirt dress, White bolero knit, Plume sack dress, Off-white cache-coeur knit, Light grey flare dress

Wear light colours without fear of stains, smudges or expensive cleaning bills! Our plain and printed dresses are also easy to look after, with our special printing techniques ensuring that colours stay bolder and sharper for longer. Available from mid-March 2018, our Plume and flare dresses are made from soft luxuriously thick fabric with a lovely weight and drape. Our made-in-Japan knitwear is of course also machine washable and made from super soft wool that keeps your warm and cozy.

We think you’ll agree that both our top fives would made a charming travel capsule for a trip that combines business and pleasure – count us in!

Print Story – Perfect in Polka Dots

Hi everyone, it’s Yuko from the kay me atelier team! Today I’d like to tell you about our popular polka dot print…

Did you know that polka dots are called mizutama (水玉) in Japanese, with the characters meaning drops of water? It’s such a pretty image!

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Of course, everyone is familiar with polka dot patterns, for fabrics as well for tablewear and other items. One of Japan’s most famous artists, Yayoi Kusama, uses millions of polka dots in her artwork too.

Dot prints are a standard classic here at kay me, and we’ve previously released polka dot print dresses including our navy dot V-neck gathered dress and navy dot chiffon dress.

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Even if you just say “polka dot” or “dot print”, a lot can be expressed through the arrangement, colour, size and artistic design.

For our recent dresses we decided we wanted something a little cute, so we considered various ideas and looked at the history of polka dots: Polka folk dancing was popular in the late 1800s, and this type of dot print was also popular at the same time so it became known as “polka dot”. Smaller dots are called “pin dots”, while large dots are named “coin dots”.

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When you wear kay me polka dot dresses it looks like you’re dancing!

Our new polka dot dresses are available in two styles: our classic feminine cache-coeur A-line dress, and our asymmetry docking dress with contrasting skirt. We recommend styling these dresses with navy and white jackets for the office, and kay me’s made in Japan knitwear for cool days. Don’t forget that our pearl accessories are also a great match!

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Until next time… Yuko.