Taking a step towards a sustainable and ethical future is one that many businesses, especially in the fashion industry face a challenge in. As textile and clothing production remains one of the world’s biggest polluters, more brands are taking responsibility for their impact on the environment and the footprint they leave. For us at kay me, we had been utilizing sustainable, ethical practices for a long time and will share an insider’s look on how we reduce clothing waste before production.
Last month, we were picked up by Fuji TV’s Live News it! in Japan, in a segment focusing on how we are working towards “zero waste” in the Japanese fashion industry.
Here are some behind-the-scene pictures of the interview with Junko Kemi, the founder and lead designer of kay me, and Fuji TV presenter Saori Ishimoto.
In this segment, we were able to explain our mission on reducing clothing waste at kay me, through the use of digital applications. Here’s how:
Before production begins, we survey 1000 members on smartphones of 90-100 images of kay me sample clothing. Then, the participants swipe through the images and decide whether they would buy the item or would they not. Participants take about 3 to 5 minutes to go through the images.
Once the results are collected, the production volume of pieces is adjusted according to the popularity of the item. Designs which do not gather as much responses are kept out of production. In this way, we maintain a consistent cycle of relevant and interesting designs we know our fans will love and take unsold or leftover clothing from the equation completely.
Clothing waste has taken a more serious tone all over the world and in Japan. It is estimated that 1.5 billion items of clothing go unsold every year, leaving a large percentage being sent to landfills or incinerated, and the effects on climate change has not gone unnoticed. Through this initiative towards “zero-waste fashion” and we are proud to be taking the industry further towards a more sustainable, socially conscious future, and driving people to make responsible purchase decisions and we hope you were inspired today.
kay me is high-quality, handmade, sustainable and ethical clothing made in Japan. Take a look through our brand and gorgeous pieces and discover more inspiration.