kay me’s three problem-solving features

Did you know that kay me was envisioned by brand founder and lead designer Junko Kemi to meet her exacting work-wear needs?

Searching for new outfits appropriate for the office back in 2011, Junko was disappointed that none of the clothing on offer ticked all of the boxes for her.

Instead of compromising or giving up, Junko decided there was a perfect gap in the market for a range of women’s clothing and business suits that was machine washable, soft and stretchy, and in a classic chic style.

Let’s take an in-depth look at kay me’s three problem-solving features…

solving-wash.jpg

1. “I don’t want to waste time dry-cleaning

Being able to machine-wash at home ensures that you’ll never have to worry about dragging a whole pile of items to the dry-cleaner, paying extra, dealing with slippery protective bags, and above all, worrying about the next trip to the cleaner.

We’ve chosen a selection of both man-made and natural fibers that provide excellent color retention, and are easily washed at home with no complicated instructions, can be hung to dry, and are also crease-resistant meaning no need for ironing.

2. “I want to be comfortable

In addition to be being machine-washable at home, our fabrics are also chosen for their softness and stretchiness.

There’s nothing worse than feeling too tightly restricted by clothing during a busy day. As part of Junko’s career as a consultant she was used to traveling around the country by car, train and air, so she understood the true value of being able to commute to and from work and live an active life in the most comfortable way possible.

Additionally, our dress and clothing patterns have been designed, redesigned and reworked multiple times to ensure that every seam, tuck and pleat is perfectly placed on the body to create a surprisingly comfortable and flattering silhouette.

solving-stretch

3. “I don’t want to feel stressed about outfit coordination

Say goodbye to the Monday morning closet panic!

All our items have been designed and made to seamlessly wear together, with classic items such as suits always available in must-have navy and black, with colors including gray and charcoal, pastels and rich reds available seasonally.

For even more outfit inspiration, be sure to take a look at the coordinate suggestions on every item page, with kay me’s expert stylists providing inspiration for how to wear each item within the kay me range.

To learn more about the behind-the-scenes story of kay me, click here!

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