Print story – new spring florals

Hi everyone, it’s Yuko from the kay me atelier!

The weather is warming up here in Tokyo, especially around my home, and I can see beautiful cherry blossom every day. It’s also lit up at night and looks so enchanting – I just have to take a detour on the way back from the station!

Let’s get into the spring mood with our beautiful florals! Our new flower print is really popular already…

I think kay me’s florals are so much fun to wear and coordinate, with monotone styles and abstract graphics too.

Our new floral print really captures the essence of spring, it’s a gorgeous design inspired by British flower gardens that Junko Kemi fell in love with on her trip to London.

print-pink

As usual, the most important part for me is color development. The first thing I decided was the name, “lovely pink” so of course the color had to match! Rather than a solid tone, the pink and white background gives a more three-dimensional effect, perfect for our gather dress.

print-green.jpg

Next up is green, “fresh lime”. This time we chose orange and black to contrast with the green and keep a little sweetness to the flowers, and looks great in our daily dress style.

print-yelow.jpg

Finally, our yellow design, which was actually the most difficult to develop! The impression can vary considerably depending on the tone and color combinations. We tried various shades, changing the color of the flowers from orange to pink and purple, before settling on the best combination that also looks great against the skin. Our “dramatic yellow” is the perfect partner for our flowing Marilyn dress!

I’m looking forward to enjoying spring every day when I wear these dresses!

Until next time… Yuko.

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