Print story – Iris and Lavender

Hello everyone, it’s Yuko from the kay me atelier team!

Today I’m here to tell you all about our new original floral print…

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In early July, we held a special anniversary party to commemorate the opening of our Shinjuku store and club lounge, and seven years of kay as a company. As well as a lovely speech from kay me founder and lead designer Junko Kemi, we also previewed some of our new autumn collection, including this popular new print….

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Lavender! It’s an elegant and pretty flower bouquet print, available in soft pink with purple flowers.

How about another colour? Well, we tried a few other variations, aren’t they all so charming?

Of course, we chose a navy version too! Although kay me has many popular navy prints, our Iris design with blue flowers has quite a different taste. It’s very fresh, and might be my favourite!

This new print comes directly from a French workshop, where they create beautiful watercolours by hand especially for kay me.

In the print world, various elements including design, method, colour and material are combined to make the finished look. It’s so deep and interesting.

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(Iris waist-gathered dress, Lavender waist-gathered dress, Iris side-drape dress)

Naturally, the dress designer also plays a large role – the same print in the hands of two designers will look totally different…

We just love our original prints!

Until next time… Yuko.

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