As we’re moving towards the summer season here in Japan, there’s no better way to celebrate the sunny days than with our beautiful new yukata-style dresses… with a special secret that’s hiding in plain sight.
For those not familiar with yukata, think of it as a light and airy cousin to the formal silk kimono. Typically made from natural fibres and depicting bright seasonal prints and patterns, yukata have come back into fashion with many people from all generations choosing to wear these robes at casual summer events.
According to Yuko from the kay me atelier team, “Our theme is summer festivals, and there are always lots of summer events in Tokyo. Because I’m impatient, I wanted to be able to wear a yukata-style dress quickly without any struggles.”
Enter our new yukata dresses, a great way to capture the freshness and elegance of Japanese yukata without having to worry about the complexities of traditional Japanese clothing. Rather than painstakingly tying and retying knots and bows, simply zip up and go!
With kay me founder and lead designer Junko Kemi’s family connection to traditional kimono and Japanese garments (her grandmother famously owned and ran a kimono boutique in Osaka), authentic Japanese prints are always popular both in Japan and overseas with our lovely customers around the world.
As for our little secret… if you look closely, you might find a special goldfish hidden amongst the flowing brushstrokes…